ABM Sales System Playbook

Email, LinkedIn, comments and ads, all aimed at the same 2,000 people at the same time. By the time you ask for a meeting, you're not a stranger.

ABM Sales

System

PLAY

Email, LinkedIn, comments and ads, all aimed at the same 2,000 people at the same time. By the time you ask for a meeting, you're not a stranger.

BOOK.

$5,000/MO

6 STAGES

LIVE IN 14 DAYS

NOBODY BUYS FROM A STRANGER. SO WE STOP BEING ONE BEFORE THE FIRST MESSAGE LANDS.

WHAT THIS IS

ONE LIST. FOUR CHANNELS. ONE PIPELINE.

Most outbound is one channel firing into the dark. A cold email sequence here, a LinkedIn tool there, an ads budget nobody connected to either.

We build one target account list and put it in front of the same people from every direction at once. Retargeting on Meta, LinkedIn and Google. Founder comments on their posts. A connection request. A three step email. All aimed at the same accounts, all tracked in one CRM.

Then the system sorts them by behavior. Anyone who replies gets a human within 24 hours. Anyone who goes quiet stays in the feed for months, so when their trigger finally shows up (new budget, new CMO, a vendor that let them down), yours is the name they already know.

SIX STAGES. ONE SYSTEM.

How it works

STAGE 01

Build the list

Sales Navigator searches per ICP segment, filtered by buyer signals: new CMO, rebrand, funding round, job posts naming your category. Every email verified before it moves downstream. Maximum two contacts per company. Suppression built on day one: customers, open deals, competitors, opt outs.

STAGE 02

Warm the list

Daily founder comments (10 to 15 a day) plus Thought Leader Ads warm up the target list. Meta, LinkedIn and Google retargeting handles the rest. Zero outreach without prior touchpoints.

The catch:

comments and posts go out under the founder's name. We write and queue, you approve, 20 minutes a day.

STAGE 03

Short cycle, LinkedIn

For anyone with a live trigger, a warm flag, or an event on the calendar. Connection request, short value message, concrete offer, booking link. The CTA is never "learn more." One LinkedIn profile is included, and every extra team profile writes in its own voice, with no company touched twice.

STAGE 04

Long cycle, email and nurture

Three concise text emails (under 100 words) from safe lookalike domains. Unresponsive prospects drop back into long-term engagement, with no pitches. Positive replies, flags, or signups trigger immediate fast-track outreach.

STAGE 05

Inbound lane

Quiz completions, downloads, pricing page forms, review platform traffic. These people raised their hand, so they skip warmup entirely and get a personal reply within 24 hours.

STAGE 06

Close and loop

Every reply from every channel lands with one owner within 24 hours. One call carries discovery and demo. Won accounts exit outreach instantly. Lost accounts with fit return to nurture after 90 days, and every objection feeds next month's copy.

Results

What happens when the pieces fit.

"Before craze&friends, our growth setup was a disorganized mess of individual vendors taking up all my time. They stepped in, structured our entire system, ran data-driven tests, and generated significant traction. They took us from one level of growth directly to the next."

Matt Van Itallie

CEO, Sema

"We started with a small project two years ago, and it quickly expanded into a full retainer across brand building, design, and marketing. craze&friends consistently delivers more than you expect. They are a trusted partner you can count on whenever you need fast execution or strategic advice."

Friðrik Larsen

Founder, Brandr

REASONS WHY

Why it works

No true cold touch

Sorted by behavior, not by list

Deliverability as a rule, not a hope

Every reply gets a human

One CRM, one truth

Familiarity is the single biggest lever on acceptance and reply rates, so we build it before we ask for anything.

Prospects move between tracks based on what they do. A "not now" gets a revisit date, not a fourth follow up.

Verified emails only, one link, no images, bounce rate held under 3% with an automatic pause at 5%. Your main domain never sends a cold email.

One inbox, one owner, a reply within 24 hours. Automation gets you the reply, a person books the call.

Stages, tags, suppression and reporting live in the CRM you already run, so no prospect state hides inside a tool.

WHO IT'S FOR

IS THIS FOR YOU?

START IF

You sell B2B with a deal size that justifies a sales call.

You can name your ICP and the trigger that makes them buy.

You have a founder or expert willing to be the face.

You run a CRM (HubSpot, Pipedrive, ActiveCampaign) or want one built.

Someone on your side can take a booked call within 48 hours.

SKIP IF

Your buyers don't read email or LinkedIn.

You want booked calls before the system is live. Setup takes 14 days, and replies build from there.

You sell only into consent based email markets like Germany and Austria.

Nobody on your team can approve a comment or take a call.

You want volume over fit. We cap contacts per company on purpose.

THE OFFER.

One price. One timeline. Three month minimum. Every account, every reply and every stage tracked in your CRM.

MONTHLY PLAYBOOK

ABM
Sales System

One target list, worked across email, LinkedIn, engagement and ads at the same time, with every reply routed to a human and every account tracked in your CRM.

LIST

2,000 verified contacts every two months

Signal based list building

Max 2 contacts per company

Central suppression and exclusions

WARM

Founder engagement, 10 to 15 comments/day

Thought Leader Ads at the list

Meta, LinkedIn and Google retargeting

5 to 7 day warmup before first touch

OUTREACH

3 rotating mailboxes, 150 emails/day

1 LinkedIn profile, up to 100 invites/week

Two tracks by deal velocity

Any reply stops every other channel

PIPELINE

Replies handled within 24 hours

CRM pipeline, stages, tags, automations

Round robin booking calendar

Weekly review by profile, industry and signal

REPORTING

Weekly dashboard

Replies, positive rate, meetings booked

Monthly report at the end of every month

STARTS AT

$5,000

MONTH

LIVE IN 14 DAYS

IMPACT

20 TO 40 DAYS

MINIMUM

3 MONTHS

Start the playbook

OPTIONAL POWER-UP

SCALE THE SYSTEM.

Add capacity when reply quality holds, or plug in the pieces your team doesn't have yet.

Add a sending block

Three more domains, nine more mailboxes, roughly 3,000 additional prospects per month of capacity. Added every 4 to 6 weeks, and only if reply quality holds.

+$1,000

/ MONTH

Add

Add a LinkedIn profile

Run the short cycle from another team member's account. We onboard the profile, write in their voice and split the list so no company is touched twice.

+$750

/ MONTH

Add

Interim reply owner

No sales hire yet? We take the inbox. Qualify, book, hand off, log everything in your CRM, until your first SDR is in the seat.

+$1,500

/ MONTH

Add

Live event engine

A recurring quarterly event as the anchor offer for the short cycle. Topic, promotion, registration flow, 48 hour attendee follow ups and the recording sequence for no-shows.

+$2,000

/ QUARTER

Add

WHEN THEIR TRIGGER HITS, YOURS IS THE NAME THEY ALREADY KNOW.

"craze is an absolute 10 out of 10 on ease to work with."

Matt Van Itallie

CEO, Sema

STRAIGHT FROM ADS MANAGER

Ads that pull their weight.

NANA Prime

Health & Wellness

LoKation

Real Estate

Compass

Healthcare

Sytes

Real Estate

ESSI

Healthcare

Sytes

Real Estate

NANA Prime

Health & Wellness

LoKation

Real Estate

Compass

Healthcare

Sytes

Real Estate

ESSI

Healthcare

Sytes

Real Estate

Bishop & Bishop

Luxury Fashion

Bishop & Bishop

Luxury Fashion

Central Park Sole

Healthcare

Jared Johnson

Finance

Sytes

Real Estate

Bishop & Bishop

Luxury Fashion

Bishop & Bishop

Luxury Fashion

Central Park Sole

Healthcare

Jared Johnson

Finance

Sytes

Real Estate

Bishop & Bishop

Luxury Fashion

LoKation

Real Estate

Central Park Sole

Healthcare

ESSI

Healthcare

Sytes

Real Estate

Bishop & Bishop

Luxury Fashion

LoKation

Real Estate

Central Park Sole

Healthcare

ESSI

Healthcare

Sytes

Real Estate

Free Audit

Find your missing

piece

We review your current marketing setup, find the gaps and show you how to close them. Free, with no obligation.

Book a Free Audit

ABM Sales System Playbook

ONE LIST. FOUR CHANNELS. ONE PIPELINE.

How it works

Build the list

Warm the list

Short cycle, LinkedIn

Long cycle, email and nurture

Inbound lane

Close and loop

What happens when the pieces fit.

Why it works

No true cold touch

Sorted by behavior, not by list

Deliverability as a rule, not a hope

Every reply gets a human

One CRM, one truth

IS THIS FOR YOU?

THE OFFER.

ABM
Sales System

LIST

WARM

OUTREACH

PIPELINE

REPORTING

SCALE THE SYSTEM.

Add a sending block

Add a LinkedIn profile

Interim reply owner

Live event engine

Talk to an Expert

Ads that pull their weight.

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