MADE BY FRIENDS.

Puzzle pieces fitting together, with one yellow piece completing the set

MADE BY

FRIENDS.

TikTok

8 AVERAGE ECOMM ROAS

4H AVERAGE RESPONSE TIME

$200 AVERAGE LEAD ACQUISITION COST

Trusted By

Pattern logo
ESSI logo
LoKation logo
GroWrk logo
Flow Ninja logo
Brandr logo
ARB logo
Sema logo
Wonderland logo
Compass logo

THE STORY

HOW IT

STARTED.

HOW IT started

craze&friends began with a clear conviction. A marketing agency should deliver tangible momentum in week one, instead of making you wait until month six. We started with a core group of specialists who had operated inside traditional agencies, global brands, and the fragmented spaces between them.

We saw firsthand how great strategies lose momentum to corporate bureaucracy and bloated agency overhead. We wanted to build an alternative that bypasses the noise. Move fast. Deploy rapidly. Deliver clarity before it is even requested.

That attracted the right people, one senior specialist at a time: strategists, media buyers, engineers, designers, SEO and outbound leads, plus a client partnerships lead who keeps every account moving.

Today we are a collective of department heads and senior specialists. More than seventy projects later, the focus is the same: momentum in week one, and care over who we call a friend.

craze&friends logo

PEOPLE

MEET

THE CRAZE

Ognjen Varađanin, CEO and Marketing Strategist at craze&friends

CEO & Marketing Strategist

Ognjen Varađanin

Ryan Ball, Head of International Growth at craze&friends

Head of International Growth

Ryan Ball

Jovana Milojević, Head of Brand Strategy at craze&friends

Head of Brand Strategy

Jovana Milojević

Đorđe Radovanović, Head of Product & Experience at craze&friends

Head of Product & Experience

Đorđe Radovanović

Veljko Sprečaković, Head of Performance & Growth at craze&friends

Head of Performance & Growth

Veljko Sprečaković

Head of Client Partnerships

Ana Stanković

Nemanja Stanojević, Head of Research & Development at craze&friends

Head of Research & Development

Nemanja Stanojević

Head of Video & Motion

Jelena Novaković

Head of Content and SEO

Aleksandar Ilić

AI & Automation Partner

Mateja Milošević

OUR MISSION.

OUR

MISSION.

To prove that a strategic marketing partner can be fast, deeply senior, and fully present in the room. We deliver elite, executive-level execution without the bloated cost structures or sluggish bureaucracy of global consulting firms. We are simply building the exact agency we wished we could hire when we sat on the client side.

Results

What happens when the pieces fit.

"Before craze&friends, our growth setup was a disorganized mess of individual vendors taking up all my time. They stepped in, structured our entire system, ran data-driven tests, and generated significant traction. They took us from one level of growth directly to the next."

Matt Van Itallie

CEO, Sema

"We started with a small project two years ago, and it quickly expanded into a full retainer across brand building, design, and marketing. craze&friends consistently delivers more than you expect. They are a trusted partner you can count on whenever you need fast execution or strategic advice."

Friðrik Larsen

Founder, Brandr

Pattern logo
ESSI logo
LoKation logo
GroWrk logo
Flow Ninja logo

Every (business) stage matters.

THREE

WAYS TO

PUZZLE

THREE WAYS TO PUZZLE

The Problem

Best for

The Plugin

You have a team with one missing piece, such as advertising or design. We plug in one of our department heads to clear the bottleneck.

Scale-ups with existing teams.

The Architect

You want an in-house team but have no setup for it. We hire, train and build your marketing department from scratch.

Founders ready to build in-house.

The Powerhouse

You have no marketing team. We run everything, from go-to-market strategy to scaling.

Companies starting from zero.

The Problem

You have a team with one missing piece, such as advertising or design. We plug in one of our department heads to clear the bottleneck.

The Plugin

You want an in-house team but have no setup for it. We hire, train and build your marketing department from scratch.

The Architect

You have no marketing team. We run everything, from go-to-market strategy to scaling.

The Powerhouse

Best for

Scale-ups with existing teams.

Founders ready to build in-house.

Companies starting from zero.

Partnerships

Let's build

something

together

Share your growth goals and where you’re currently stuck. We’ll map out the exact model and team to fit seamlessly into your business.

craze&friends puzzle mark

Free Audit

Find your missing

piece

We review your current marketing setup, find the gaps and show you how to close them. Free, with no obligation.