MADE BY FRIENDS.

MADE BY

FRIENDS.

8 AVERAGE ECOMM ROAS

4H AVERAGE RESPONSE TIME

$200 AVERAGE LEAD ACQUISITION COST

THE STORY

HOW IT

STARTED.

HOW IT started

craze&friends began with a clear conviction. A marketing agency should deliver tangible momentum in week one, instead of making you wait until month six. We started with a core group of specialists who had operated inside traditional agencies, global brands, and the fragmented spaces between them.

We saw firsthand how great strategies lose momentum to corporate bureaucracy and bloated agency overhead. We wanted to build an alternative that bypasses the noise. Move fast. Deploy rapidly. Deliver clarity before it is even requested.

That ethos naturally attracted the right talent, one senior expert at a time. A fractional CMO who scaled major fintech and e-commerce brands. An operations lead capable of orchestrating complex, cross-functional infrastructure flawlessly. Elite engineers, designers, media buyers, and outbound strategists.

Today, we are a collective of trusted department heads and senior specialists. Over seventy successful projects later, our focus remains unchanged. Still moving with absolute velocity. Still driving momentum in week one. Still highly selective about who we call a friend.

craze&friends logo

PEOPLE

MEET

THE CRAZE

Ognjen Varađanin, CEO and Marketing Strategist at craze&friends

CEO & Marketing Strategist

Ognjen Varađanin

Ryan Ball, Head of International Growth at craze&friends

Head of International Growth

Ryan Ball

Jovana Milojević, Head of Brand Strategy at craze&friends

Head of Brand Strategy

Jovana Milojević

Đorđe Radovanović, Head of Product & Experience at craze&friends

Head of Product & Experience

Đorđe Radovanović

Veljko Sprečaković, Head of Performance & Growth at craze&friends

Head of Performance & Growth

Veljko Sprečaković

Nemanja Stanojević, Head of Research & Development at craze&friends

Head of Research & Development

Nemanja Stanojević

OUR MISSION.

OUR

MISSION.

To prove that a strategic marketing partner can be fast, deeply senior, and fully present in the room. We deliver elite, executive-level execution without the bloated cost structures or sluggish bureaucracy of global consulting firms.
We are simply building the exact agency we wished we could hire when we sat on the client side.

NEWSLETTER

LESS NOISE.
MORE INSIGHT.

One email a month.
Straight to the point.

Every (business) stage matters.

THREE

WAYS TO

PUZZLE

THREE WAYS TO PUZZLE

The Problem

Best for

The Plugin

You have a team, but you’re missing a piece (e.g., R&D or Outreach). We plug in our Heads to clear your bottlenecks.

Scale-ups with existing teams.

The Architect

You want an in-house team, but lack the setup. We hire, train, and build your internal department from scratch.

Founders ready to build in-house.

The Powerhouse

You have no internal marketing team at all. We step in to handle everything from GTM strategy to full scale.

Companies needing 0-100 growth.

The Problem

You have a team, but you’re missing a piece (e.g., R&D or Outreach). We plug in our Heads to fi x your bottlenecks.

The Plugin

We don't just do the work; we build your internal department. We hire, train, and install the systems for you.

The Architect

We act as your entire internal marketing team. From GTM strategy to execution and scale.

The Powerhouse

Best for

Scale-ups with existing teams.

Founders wanting to go in-house.

Companies needing 0-100 growth.

Free Audit

Find your missing

piece

We review your current marketing setup to uncover hidden gaps and show you exactly how to complete the picture—100% obligation-free.