Puzzle it with FRIENDS.

PUZZLE

it

Puzzle pieces fitting together, with one yellow piece completing the set

WITH

FRIENDS.

We design, build, and scale brands with agile, plug-and-play growth teams that seamlessly fit into your business.

TikTok

8 AVERAGE ECOMM ROAS

4H AVERAGE RESPONSE TIME

$200 AVERAGE LEAD ACQUISITION COST

Trusted By

Pattern logo
ESSI logo
LoKation logo
GroWrk logo
Flow Ninja logo
Brandr logo
ARB logo
Sema logo
Wonderland logo
Compass logo

Selected Work

Puzzles we've already solved.

Brand Identity · Packaging Design · Shopify Development

2026

WHIPPED VELVET

Full brand buildout for a premium tallow skincare label. Spanning visual identity, texture-led packaging, and a high-converting Shopify storefront engineered where design meets function.

Skincare

Brandr brand intelligence platform case study video thumbnail

UX/UI Design · web development · Software Positioning

2026

BRANDR

Strategic website build for a brand intelligence platform, translating complex data software into a structured, highly intuitive, and high-trust digital experience.

Marketing Technology

ESSI medical clinic case study video thumbnail

Performance Ads · Tracking & Attribution · Growth Scaling

2026

ESSI

Advanced tracking architecture and multi-channel ad management for a specialized medical clinic. Replaced data blindspots with server-side attribution, driving down acquisition costs and filling surgical capacity.

Healthcare

Paid Acquisition · Multi-Channel Ads · Lead Generation

2026

LoKation

Multi-channel ad architecture for a multi-state real estate brokerage, combining proactive Meta campaigns with high-intent Google Search to recruit 1,039 agents across 6 markets in 180 days.

Real Estate

SERVICES

WHAT

we do

what we do

LEAD

From hiring and training agile teams to providing fractional leadership, our LEAD services deliver the executive pieces needed for scalable, long-term growth.

Fractional CMO

Marketing & Sales Consulting

Go-to-Market Strategy

International Expansion

Team Hiring & Training

Product-Market Fit Testing

01

DESIGN

Bring your brand to life across every touchpoint with a creative suite covering motion graphics, professional videography, and conversion-focused web design.

Brand Identity & Brandbook

Packaging Design

Web UX & UI Design

Ad Creative Production

Video & Motion Production

Pitch Decks & Sales Collateral

02

DEVELOP

Connect the technical pieces of your business with custom AI tools and development solutions built to fit your workflow and scale productivity.

Webflow & Shopify Development

SaaS & Web App Development

Tracking & Attribution Build

CRM Setup & Integrations

AI & Automation Build

Cookie & Privacy Compliance

03

ADVERTISE

Complete your marketing strategy with multi-channel advertising that prioritizes high-quality leads, performance, and maximum budget efficiency.

Paid Media Strategy

B2B Lead Generation

Ecommerce Growth

Account-Based Advertising

Creative Testing

Budget Pacing & Scaling

04

SEOPTIMIZE

Elevate your search strategy and eliminate visibility gaps through a data-driven blend of technical optimization, content strategy, GEO, and high-impact link building.

SEO Management

GEO Management

SEO Content

Google Business Profile Growth

Authority Building

Technical SEO Audit

05

OUTREACH

Secure the missing connections in your sales pipeline with a mix of personalized social selling and high-volume LinkedIn and email campaigns.

ABM Sales System

LinkedIn Outreach

Cold Email Campaigns

Social Selling for LinkedIn & X

List Building & Enrichment

Domain & Inbox Setup

06

COMMUNICATE

Bring your communication into a unified voice with expert personal branding, active community engagement, and high-impact newsletter content.

Social Media Management

Executive Ghostwriting

Newsletter Production

Email Marketing & Automation

Community Management

Podcast Production

07

Every (business) stage matters.

THREE

WAYS TO

PUZZLE

THREE WAYS TO PUZZLE

The Problem

Best for

The Plugin

You have a team with one missing piece, such as advertising or design. We plug in one of our department heads to clear the bottleneck.

Scale-ups with existing teams.

The Architect

You want an in-house team but have no setup for it. We hire, train and build your marketing department from scratch.

Founders ready to build in-house.

The Powerhouse

You have no marketing team. We run everything, from go-to-market strategy to scaling.

Companies starting from zero.

The Problem

You have a team with one missing piece, such as advertising or design. We plug in one of our department heads to clear the bottleneck.

The Plugin

You want an in-house team but have no setup for it. We hire, train and build your marketing department from scratch.

The Architect

You have no marketing team. We run everything, from go-to-market strategy to scaling.

The Powerhouse

Best for

Scale-ups with existing teams.

Founders ready to build in-house.

Companies starting from zero.

"craze is an absolute 10 out of 10 on ease to work with."

Matt Van Itallie

CEO, Sema

book a meeting

Talk to an Expert

Battle-tested

Playbooks

Play

books

Each playbook comes with a defined scope, a launch timeline and a published starting price, so you know what the piece costs and how it fits before you sign.

ABM Sales System

Email, LinkedIn, comments and ads, all aimed at the same 2,000 people at the same time. By the time you ask for a meeting, you're not a stranger.

Starts at

$5,000/mo

SEO & GEO

Future-proof your organic visibility across both Google and AI search engines to capture high-intent traffic.

Starts at

$3,500/mo

Tracking & Attribution Build

Clean GA4 and GTM with every ad platform wired in, so every marketing dollar maps to revenue. Server-side tracking available as an add-on.

One-time build

$5,000

PEOPLE

MEET

THE CRAZE

Ognjen Varađanin, CEO and Marketing Strategist at craze&friends

CEO & Marketing Strategist

Ognjen Varađanin

Ryan Ball, Head of International Growth at craze&friends

Head of International Growth

Ryan Ball

Jovana Milojević, Head of Brand Strategy at craze&friends

Head of Brand Strategy

Jovana Milojević

Đorđe Radovanović, Head of Product & Experience at craze&friends

Head of Product & Experience

Đorđe Radovanović

Veljko Sprečaković, Head of Performance & Growth at craze&friends

Head of Performance & Growth

Veljko Sprečaković

Head of Client Partnerships

Ana Stanković

Nemanja Stanojević, Head of Research & Development at craze&friends

Head of Research & Development

Nemanja Stanojević

Head of Video & Motion

Jelena Novaković

Head of Content and SEO

Aleksandar Ilić

AI & Automation Partner

Mateja Milošević

Results

We let the
work talk

LoKation

Paid Acquisition

Multi-Channel Ads

Lead Generation

brandr intelligence

sales development

paid media

multibrand martech system build

Senders

Website Redesign & Copywriting

SEO & Content Strategy

LinkedIn & Paid Acquisition

ESSI

Paid Media

Growth Consulting

Performance Marketing

ARB TG

Website Redesign

Multi-Brand Architecture

Podcast & Social Production

Sema Software

Media Buying

Data-Driven Testing

STRAIGHT FROM ADS MANAGER

Ads that pull their weight.

Partnerships

Let's build

something

together

Share your growth goals and where you’re currently stuck. We’ll map out the exact model and team to fit seamlessly into your business.

craze&friends puzzle mark

Free Audit

Find your missing

piece

We review your current marketing setup, find the gaps and show you how to close them. Free, with no obligation.