what we do
Every brand walks in with a different gap. We bring seven strategic ways to close it, along with a dedicated team to make the pieces fit.
what
Every brand walks in with a different gap. We bring seven strategic ways to close it, along with a dedicated team to make the pieces fit.
we do
8 AVERAGE ECOMM ROAS
4H AVERAGE RESPONSE TIME
$200 AVERAGE LEAD ACQUISITION COST
Trusted By
lead
Most teams don’t need another agency. They just need the missing leadership piece. We embed fractional CMOs who design the strategy, build the team, and ensure everything runs seamlessly without us.
Fractional CMO
A senior marketing lead inside your business who owns the strategy, the budget and the team, without a full-time executive salary.
Marketing & Sales Consulting
We audit your marketing and sales setup, find where leads and deals get lost, and hand your team a plan to fix it.
Go-to-Market Strategy
Positioning, pricing, channels and launch sequence for a new product or market, written as a plan your team can run from day one.
International Expansion
Market selection, localized messaging and channel plans for brands entering North America, Europe, LATAM or APAC.
DESIGN
Identity, motion, web, and video built by a fully integrated creative team. We don’t design for pure decoration. Every asset we ship is rooted in strategy and built to perform.
Brand Identity & Brandbook
Logo, typography, color and tone of voice, delivered in a brandbook your team and partners can apply on every touchpoint.
Packaging Design
Packaging and labels designed for the shelf and the unboxing, with print-ready files for your manufacturer.
Web UX & UI Design
Website and product interfaces designed around how users move through a page, built to turn traffic into leads and sales.
Ad Creative Production
Static and video ads produced in volume for Meta, Google, LinkedIn and TikTok, refreshed before fatigue lowers performance.
DEVELOP
High-performance websites, scalable software, and intelligent automations built to endure. We deliver clean, resilient engineering that operates flawlessly in the background, allowing your business to scale without technical debt.
Webflow & Shopify Development
Fast, accessible Webflow sites and Shopify stores your team can edit without a developer.
SaaS & Web App Development
Custom web applications and SaaS products built and shipped on a fixed schedule.
Tracking & Attribution Build
GA4, GTM and every ad platform tracker wired in, so each conversion maps back to the campaign that drove it.
CRM Setup & Integrations
HubSpot, Pipedrive or ActiveCampaign set up with stages, automations and syncs to your forms, ads and outreach tools.
ADVERTISE
Paid media strategy treated as a high-yield financial system. We optimize capital allocation through rigorous algorithmic testing, cutting inefficiencies early and pacing ad spend strictly against the metrics that drive real profitability.
Paid Media Strategy
Channel mix, budget split and campaign structure planned from your margins, sales cycle and targets before any spend goes live.
B2B Lead Generation
LinkedIn, Google and Meta campaigns aimed at your ICP and judged on qualified leads and booked calls.
Ecommerce Growth
Prospecting, retargeting and retention campaigns for online stores, scaled against your break-even ROAS.
Account-Based Advertising
Ads shown only to the companies and roles on your target account list, across LinkedIn, Meta and Google.
SEOPTIMIZE
Search has evolved beyond traditional algorithms. We architect visibility for both Google and the emerging generative AI discovery layers, building resilient technical foundations and compounding digital authority.
SEO Management
Technical fixes, on-page optimization and internal linking that move your pages up for high-intent searches.
GEO Management
Optimization for ChatGPT, Perplexity and Gemini so AI answers cite your brand, with that traffic tracked in GA4.
SEO Content
Keyword-targeted articles and landing pages written for search engines, AI answers and buyers at the same time.
Google Business Profile Growth
Profile setup, posts, photos and review management that grow your visibility in Google Maps and local search.
OUTREACH
Personalized multi-channel outbound campaigns designed for maximum deliverability across LinkedIn, X, and email. We scale your prospecting volume while strictly preserving your authentic brand voice, delivering qualified sales opportunities rather than empty metrics.
ABM Sales System
One target account list worked across email, LinkedIn, comments and retargeting, with every reply routed to a person.
LinkedIn Outreach
Connection requests and message sequences from your team's profiles, kept inside LinkedIn's weekly limits.
Cold Email Campaigns
Short, personalized email sequences sent from separate domains, so your main domain never touches cold outreach.
Social Selling for LinkedIn & X
Daily comments, posts and engagement from executive profiles that warm up buyers before any outreach starts.
COMMUNICATE
Social strategy, newsletter production, and executive ghostwriting built around an authentic point of view. We transform founders into industry authorities and elevate brands into highly referenced voices within their market.
Social Media Management
Content planning, production and community replies on the channels where your audience already spends time.
Executive Ghostwriting
LinkedIn posts and long-form articles written in your voice and published under your name.
Newsletter Production
A regular newsletter planned, written and designed for your list, with open and click rates tracked.
Email Marketing & Automation
Welcome, abandoned cart and retention flows plus campaign emails that bring customers back to buy again.
Every (business) stage matters.
THREE WAYS TO PUZZLE
The Problem
You have a team with one missing piece, such as advertising or design. We plug in one of our department heads to clear the bottleneck.
The Plugin
You want an in-house team but have no setup for it. We hire, train and build your marketing department from scratch.
The Architect
You have no marketing team. We run everything, from go-to-market strategy to scaling.
The Powerhouse
Best for
Scale-ups with existing teams.
Founders ready to build in-house.
Companies starting from zero.
Selected Work
Puzzles we've already solved.
Brand Identity · Packaging Design · Shopify Development
2026
WHIPPED VELVET
Full brand buildout for a premium tallow skincare label. Spanning visual identity, texture-led packaging, and a high-converting Shopify storefront engineered where design meets function.
Skincare
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Paid Acquisition · Multi-Channel Ads · Lead Generation
2026
LoKation
Multi-channel ad architecture for a multi-state real estate brokerage, combining proactive Meta campaigns with high-intent Google Search to recruit 1,039 agents across 6 markets in 180 days.
Real Estate
book a meeting
Talk to an Expert
Results
What happens when the pieces fit.
"Before craze&friends, our growth setup was a disorganized mess of individual vendors taking up all my time. They stepped in, structured our entire system, ran data-driven tests, and generated significant traction. They took us from one level of growth directly to the next."
"We started with a small project two years ago, and it quickly expanded into a full retainer across brand building, design, and marketing. craze&friends consistently delivers more than you expect. They are a trusted partner you can count on whenever you need fast execution or strategic advice."
Talent platform
Meet
The Friends
For companies that hire
Specialists on your team
When you want a specialist on your own team, The Friends finds them. Senior marketers, developers and designers, vetted by people who do the same job and matched to your role. They are employed through The Friends, so you approve one monthly invoice and we handle contracts and payroll.
Free Audit
Find your missing
piece
We review your current marketing setup, find the gaps and show you how to close them. Free, with no obligation.
