Tools & Calculators

Free calculators and generators for planning, tracking and writing campaigns.

Tools &

Calculators

ALL

Fourteen tools we built for our own campaigns, from budget planning to UTM tagging. No signup, and most of them run entirely in your browser.

FREE.

14 TOOLS

NO SIGN UP

NO PAYWALL

All Ads Outreach SEO & GEO Tracking

UTM Link Generator

Build campaign links that stay readable in GA4, with every parameter encoded correctly.

Ads

Google Ads Copy Character Counter

Count characters so every headline and description fits before you upload.

Ads

Google Ads Budget Calculator

The quarterly, monthly and daily budget your sales goal needs across three scenarios.

Ads

CAC LTV Ratio Calculator

Lifetime value, acquisition cost, the ratio between them and the payback period.

Ads

META Ads Cost Calculator

The Meta spend behind a revenue goal, split across acquisition, retargeting and retention.

Ads

META Ads Budget Calculator

The acceptable cost per lead and the minimum monthly Meta budget for your target.

Ads

Break-Even ROAS Calculator

Break even ROAS, target ROAS and the highest CPA and CPC you can afford to pay.

Ads

Marketing Budget Allocator

Split a monthly budget across channels by goal, business stage and sales cycle.

Ads

LinkedIn Outreach Calculator

The invites, messages and sending profiles behind a monthly meeting target.

Outreach

Cold Email Volume and Domain Calculator

The inboxes, domains and warm up time a daily sending target actually needs.

Outreach

GA4 DataLayer Generator

A valid GA4 dataLayer push for any event, ready to paste into GTM.

Tracking

llms.txt Generator

Build a valid llms.txt that points AI search engines to the pages you want them to read.

SEO & GEO

robots.txt Checker

See which AI crawlers your robots.txt lets in and which ones it blocks.

SEO & GEO

Free Site Audit

A technical check of any URL, from title tags to Core Web Vitals.

SEO & GEO

FAQ

Before you start

Are these tools actually free?

Yes, and there is no sign up. The only exception is the site audit, which asks for an email because the full report goes to your inbox.

Do you store what I type in?

The calculators and generators run in your browser, so the numbers you enter never reach us.

Where do the default values come from?

They are the benchmarks we work with on client accounts. Replace them with your own numbers wherever you have them, since your account beats any benchmark.

Can you build this out for us?

That is what the playbooks are for. Every tool links to the service it belongs to, and the free audit is the way in if you are not sure which one you need.