the work
Some needed a brand. Some needed a system. All of them found a friend who knew exactly how to put the pieces together.
the
Some needed a brand. Some needed a system. All of them found a friend who knew exactly how to put the pieces together.
WORK
8 AVERAGE ECOMM ROAS
4H AVERAGE RESPONSE TIME
$200 AVERAGE LEAD ACQUISITION COST
"craze is an absolute 10 out of 10 on ease to work with.”
Matt Van Itallie
CEO, Sema
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Performance Ads · Tracking & Attribution · Growth Scaling
2026
ESSI
Advanced tracking architecture and multi-channel ad management for a specialized medical clinic. Replaced data blindspots with server-side attribution, driving down acquisition costs and filling surgical capacity.
Healthcare
Brand Identity · Packaging Design · Shopify Development
2026
Whipped Velvet
Full brand buildout for a premium tallow skincare label. Spanning visual identity, texture-led packaging, and a high-converting Shopify storefront engineered where design meets function.
Skincare
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UX/UI Design · Web Development · Software Positioning
2026
Brandr
Strategic website build for a brand intelligence platform, translating complex data software into a structured, highly intuitive, and high-trust digital experience.
Marketing Technology
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Paid Acquisition · Multi-Channel Ads · Lead Generation
2026
LoKation
Multi-channel ad architecture for a multi-state real estate brokerage. Combined proactive Meta campaigns with high-intent Google Search to recruit 1,039 agents across 6 markets in 180 days while maintaining sub-$100 acquisition costs.
REAL ESTATE
Results
What happens when the pieces fit.
Chris Lambrou
CMO
Benny Rubin
CEO
"Before craze&friends, our growth setup was a disorganized mess of individual vendors taking up all my time. They stepped in, structured our entire system, ran data-driven tests, and generated significant traction. They took us from one level of growth directly to the next."
"We started with a small project two years ago, and it quickly expanded into a full retainer across brand building, design, and marketing. craze&friends consistently delivers more than you expect. They are a trusted partner you can count on whenever you need fast execution or strategic advice."
SERVICES
what we do
LEAD
From hiring and training agile teams to providing fractional leadership, our LEAD services deliver the executive pieces needed for scalable, long-term growth.
01
DESIGN
Bring your brand to life across every touchpoint with a creative suite covering motion graphics, professional videography, and conversion-focused web design.
02
DEVELOP
Connect the technical pieces of your business with custom AI tools and development solutions built to fit your workflow and scale productivity.
03
ADVERTISE
Complete your marketing strategy with multi-channel advertising that prioritizes high-quality leads, performance, and maximum budget efficiency.
04
SEOPTIMIZE
Elevate your search strategy and eliminate visibility gaps through a data-driven blend of technical optimization, content strategy, GEO, and high-impact link building.
05
OUTREACH
Secure the missing connections in your sales pipeline with a mix of personalized social selling and high-volume LinkedIn and email campaigns.
06
COMMUNICATE
Bring your communication into a unified voice with expert personal branding, active community engagement, and high-impact newsletter content.
07
Free Audit
Find your missing
piece
We review your current marketing setup to uncover hidden gaps and show you exactly how to complete the picture—100% obligation-free.
