SEO+GEO
PLAY book

Get found by Google. And by every AI eating Google's lunch.

SEO+GEO

PLAY

Get found by Google. And by every AI eating Google's lunch.

BOOK.

STARTS AT $3,500/MO

NO CODE

NO PLUGINS

40% OF DISCOVERY
HAPPENS INSIDE LLMS.
HALF YOUR MARKET
CAN'T SEE YOU ON GOOGLE.

WHAT THIS IS

UNIVERSAL DISCOVERY.

GEO isn't a replacement for SEO. It's the second universe your brand has to live in.

ChatGPT, Gemini, Claude, Perplexity. They each crawl, parse, and cite differently than Google. We built this playbook to win in both worlds at the same time.

Your Google rankings stay protected. Your AI visibility starts compounding.

FIVE PIECES. ONE SYSTEM.

HOW IT

WORKS.

what we do

PIECE 01

Invisible Rendering Layer

A single CNAME DNS change deploys a high-speed translation layer for your site. No code. No plugins. No changes to what's already working.

PIECE 02

Segmented Content Delivery

Humans and Googlebot see your normal site. AI crawlers get a machine-optimized version tuned for how they read.

PIECE 03

Dynamic AI Adaptation

LLMs update constantly. So do we. Fresh versions on a recurring schedule.

PIECE 04

Entity & Schema Mapping

A knowledge graph for your brand. Products structured as authoritative answers, not search results.

PIECE 05

Verified Referral Tracking

The black box, opened. See exactly which AI platforms are visiting your site, which pages they read, and how many users are clicking through from a chat interface — straight inside GA4.

Results

What happens when the pieces fit.

Chris Lambrou

CMO

Benny Rubin

CEO

"Before craze&friends, our growth setup was a disorganized mess of individual vendors taking up all my time. They stepped in, structured our entire system, ran data-driven tests, and generated significant traction. They took us from one level of growth directly to the next."

Matt Van Itallie

Founder & CEO, SEMA

"We started with a small project two years ago, and it quickly expanded into a full retainer across brand building, design, and marketing. craze&friends consistently delivers more than you expect. They are a trusted partner you can count on whenever you need fast execution or strategic advice."

Friðrik Larsen

Founder, Brandr

REASONS WHY

WHY IT

WORKS.

WHY ITWORKS.

Captures the 40% shift

The traffic is migrating. We meet it where it's going.

No crawler friction

Clean machine-readable layers mean AI models digest your selling points without hallucinations.

Builds AI authority

Constant refresh cycles keep you the freshest, most citable source in real-time AI search.

Zero risk

Invisible to browsers. No Google penalty risk. Turn it off any time.

Fast to market

Measurable activity in 30 to 45 days. Not months.

The traffic is migrating. We meet it where it's going.

Clean, machine-readable layers mean AI models digest your selling points without hallucinations.

Constant refresh cycles keep you the freshest, most citable source in real-time AI search.

Invisible to browsers. No Google penalty risk. Turn it off anytime.

Measurable activity in 30 to 45 days. Not months.

THREE

WAYS IN.

THREE WAYS IN.

One framework, three intensities.
Pick the speed you want to move at.

TIER 01

The Foundation

Baseline presence. Humans and AI can find you.

SEO

Monthly site health audits

Metadata optimization

Internal linking strategy

3 keyword-targeted articles per month

GEO

CNAME-based deployment, no code or plugins

AI crawler management (robots.txt + llms.txt)

Monthly site-wide AI refresh

Schema & structured data foundation

Monthly referral tracking from ChatGPT, Claude, Gemini

STARTS AT

$3,500

/ MONTH

IMPACT

60—90 DAYS

TIER 02

The Authority

Dominate high-intent queries across every platform.

SEO

Comprehensive monthly health audits

Precision metadata for competitive terms

Advanced internal linking

Advanced schema markup for rich results

5 keyword-targeted articles per month

GEO

Everything in Foundation

Bi-weekly AI refresh (2× frequency)

Full entity architecture buildout

Competitor intelligence in AI answers

Bi-weekly performance reporting

STARTS AT

$6,000

/ MONTH

IMPACT

45—60 DAYS

TIER 03

The Dominance

Total market saturation. First-result status in LLMs.

SEO

Full technical architecture oversight

International SEO strategy

10 high-authority articles per month

Thought leadership and white papers included

GEO

Everything in Authority

Weekly AI refresh (4× frequency)

Priority technical support

Multi-channel expansion to emerging AI models

White-label dashboard with AI Share of Voice

Dedicated account manager

STARTS AT

$10,000

/ MONTH

IMPACT

30—45 DAYS

OPTIONAL POWER-UP

Add Backlinking.

High-quality backlinks remain an authority signal for Google and Perplexity. Stack it on any tier.

Standard Push

3–5 high-authority placements per month.

+$1,500

/ MONTH

Aggressive Push

5–10 high-authority placements per month.

+$3,000

/ MONTH

WHO IT'S FOR

IS THIS FOR YOU?

START IF

You're already ranking on Google and want the next channel before competitors find it.

You've heard GEO thrown around in sales calls and want someone who can explain it, build it, and prove it works.

You've seen ChatGPT or Perplexity referral strings in your analytics and want to capture that traffic.

SKIP IF

You haven't done the SEO basics yet. Start there first. We'll tell you how.

You want a plugin you set and forget. This is a real implementation, not a toggle.

You expect SEO results overnight. The fastest tier delivers in 30 days.

DON'T LET YOUR BRAND GET LEFT BEHIND IN THE OLD UNIVERSE.

book a meeting

Talk to an Expert

"craze is an absolute 10 out of 10 on ease to work with.”

Matt Van Itallie

CEO, Sema

Free Audit

Find your missing

piece

We review your current marketing setup to uncover hidden gaps and show you exactly how to complete the picture—100% obligation-free.