Google Ads Budget Calculator
Plan quarterly, monthly and daily spend across three conversion scenarios.
Google Ads
Budget Calculator
FREE
Stop guessing at your Google Ads spend. Plan the budget behind your sales goal and see the return before you commit.
TOOL.
FREE
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3 SCENARIOS
Sales Goal (Quarterly)
Number of sales you desire to achieve in the quarter.
Win Rate (%)
The percentage of sales opportunities converted into actual sales.
Average CPC ($)
The typical cost per click paid in your advertising campaigns or the estimated cost per click.
Revenue Per Sale ($)
The average income generated from each sale transaction.
Results
Name
Worst Case
Moderate Case
Best Case
Form Conversion Rate (%)
5%
10%
15%
Clicks Required Per Lead
20
10
7
CPL
$0
$0
$0
Leads Required
0
0
0
CPA
$0
$0
$0
Quarterly Budget
$0
$0
$0
Monthly Budget
$0
$0
$0
Daily Budget
$0
$0
$0
ROAS
0%
0%
0%
FAQ
Common questions
Where do I find my average CPC?
+
In Google Ads under Campaigns, in the Avg. CPC column for the last 90 days. With no account history, use the top of page bid range from Keyword Planner for your main keywords.
What is win rate?
+
The share of leads your sales team turns into paying customers. 20% means one in five leads closes.
Which scenario should I budget for?
+
Budget for the moderate case and keep the worst case as the floor you can still afford. A landing page that converts under 5% is usually a page problem before it is a budget problem.
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