Marketing Budget Allocator

Turn one monthly number into a channel by channel split you can brief against.

Marketing Budget

Allocator

FREE

Set the monthly budget, set the share each channel gets and see the real amounts before the money is committed.

TOOL.

FREE

NO SIGN UP

POWERHOUSE

Monthly Budget ($)*

Total monthly marketing budget, media and production together.

Primary Goal*

What the budget is bought for, not what the brand wants to be known for.

Business Stage*

Launch fixes tracking and creative higher, Scale frees that budget for media.

Sales Cycle*

A long cycle moves budget from Meta towards LinkedIn and outbound.

Existing Customer or Email List

Tick it if you already have a list worth emailing. It shifts budget into retention.

Your split

Google Search

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Common questions

Why does tracking get budget at launch?

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Every channel decision after launch depends on attribution. Spend before tracking works produces numbers you can't act on.

Should I follow the split exactly?

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Treat it as a starting split for the first month, then move money toward the channels with the lowest cost per result. The split reflects how we start client accounts, before any data exists.

Why does a long sales cycle reduce Meta?

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Long B2B cycles need repeated contact with named decision makers. LinkedIn and outbound reach those people directly, while Meta reaches them by chance.