META Ads Cost Calculator

Turn a revenue goal into the sales, clicks and Meta Ads spend behind it.

META Ads

Cost Calculator

FREE

Budget your Facebook and Instagram campaigns on real numbers, so you know the ad spend behind a revenue goal before you commit.

TOOL.

FREE

NO SIGN UP

FB AND IG

Monthly Revenue Goal

Enter your desired monthly revenue from META Ads.

Average Product/Service Price (AOV)

Input the average price of your product or service.

Cost per 1,000 Impressions (CPM)

Enter the average cost per 1,000 ad impressions.

Click-Through Rate (CTR)

Input the percentage of users who click your ad.

Cost per Acquisition (CPA)

Enter the average cost to acquire a customer through your ads.

Cost per Click (CPC)

$0.00

Conversion Rate

0.00%

Sales:

0

Clicks:

0

Total Budget:

$0.00

Acquisition Budget:

$0.00

Retargeting Budget:

$0.00

Retention Budget:

$0.00

FAQ

Common questions

Where do I find CPM, CTR and CPA?

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In Meta Ads Manager at campaign level, with the date range set to the last 90 days. For a new account, start from your industry averages and replace them after the first month of spend.

Why split the budget three ways?

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Acquisition finds new buyers, retargeting brings back people who visited without buying, and retention sells again to existing customers. Each audience has a different cost per sale, and one blended campaign hides which audience is paying for the others.

Is the conversion rate an input?

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No, the calculator derives it from your CPA and CPC. A result that looks unrealistic for your landing page means one of those inputs needs a second look.