UTM Link Generator

Build campaign links that stay readable in GA4, with every parameter encoded correctly.

UTM Link

Generator

FREE

Precise tracking starts with a clean UTM link. Build custom links free and see exactly what each campaign returns.

TOOL.

FREE

NO SIGN UP

GA4 READY

URL*

The full website URL (e.g. https://www.example.com)

Campaign Source*

e.g., Google, Facebook, newsletter

Campaign Medium*

e.g., cpc, social, email

Campaign Name

e.g., summer_sale, product_launch

Campaign ID

Optional: Use for internal campaign tracking.

Campaign Term

e.g., keyword, paid_search_term (for paid ads)

Campaign Content

e.g., ad_variation_1, link_location (for A/B testing)

Your UTM Link

Fill out required fields above and a URL will be generated for you here.

FAQ

Common questions

Which UTM parameters does GA4 need?

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utm_source and utm_medium decide the channel GA4 assigns to the session, and utm_campaign names it in reports. Without source and medium the session falls into Unassigned or gets credited to the wrong channel.

Why does the generator force lowercase?

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GA4 is case sensitive, so "Facebook" and "facebook" become two separate sources. Lowercase on every link keeps one row per source in reports.

Should I use UTMs on internal links?

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No. A UTM on a link between your own pages starts a new session and overwrites the original source, so a Google Ads visit gets credited to your own banner.