Most companies spend like they can see. They can't. We rebuild the dashboard.
Tracking &
Attribution Build
PLAY
Most companies spend like they can see. They can't. We rebuild the dashboard.
BOOK.
$5,000 FIXED
ONE-TIME BUILD
GA4 · GTM · SERVER-SIDE
MOST COMPANIES SPEND BLIND. iOS 14, GDPR, AND BROKEN PIXELS SAY YOU CAN'T. YOU'RE FLYING BLIND.
WHAT THIS IS
Every marketing budget is a bet on what's working. The problem is the data telling you what's working has been broken for years.
We put Google Tag Manager on your site, wire every other tracker through it, and rebuild your analytics so the numbers you act on are actually true.
What you get back: clean tracking on every conversion that matters. Sales on e-com. Booked calls on lead gen. Plan purchases on SaaS. One source of truth.
FIVE PIECES. ONE SYSTEM.
PIECE 01
Full teardown of your current setup. GA4, GTM, every pixel. We tell you exactly what's broken, what's lying, and what's salvageable.
PIECE 02
Clean install. Naming conventions, trigger logic, variable hygiene. The kind of build the next agency won't have to redo.
PIECE 03
Meta Pixel + CAPI. Google Ads. TikTok. LinkedIn. All firing clean.
PIECE 04
Primary events tied to revenue. Secondary events tied to intent. Reported separately.
PIECE 05
Custom GA4 dashboards built around the decisions you actually have to make. Channel performance, blended CAC, ROAS by cohort. One screen. No spreadsheets. No exports. One source of truth.
Results
Chris Lambrou
CMO
Benny Rubin
CEO
"Before craze&friends, our growth setup was a disorganized mess of individual vendors taking up all my time. They stepped in, structured our entire system, ran data-driven tests, and generated significant traction. They took us from one level of growth directly to the next."
"We started with a small project two years ago, and it quickly expanded into a full retainer across brand building, design, and marketing. craze&friends consistently delivers more than you expect. They are a trusted partner you can count on whenever you need fast execution or strategic advice."
REASONS WHY
Server-side tracking recovers 30 to 50% of attribution Meta and Google quietly took away.
GTM as the hub. Every tracker downstream. No more conflicting numbers between platforms.
Consent-aware. Cookie-less ready. Built for the post-Chrome-tracking world.
One-time build, not a retainer. Once it's in, it works.
Naming conventions, trigger logic, variable mapping. Hand it to any future agency.
One price. One timeline. No retainer.
All conversion events, all trackers,
all documented.
STANDALONE BUILD
Google Tag Manager on your site. Every tracker wired through it. Clean data on every conversion that matters — primary and secondary, e-com, lead gen, or SaaS.
Full audit of current tracking
GA4 rebuild
GTM install + architecture
Cookie consent integration
Full documentation
Meta Pixel + Conversions API
Google Ads Enhanced Conversions
TikTok, LinkedIn, X
Every channel you run
Primary: sales, booked calls, plan purchases
Secondary: add to cart, form starts, video plays
Custom events to your spec
Custom GA4 dashboard
Channel performance view
Blended CAC + ROAS by cohort
ONE-TIME BUILD
$5,000
TIMELINE
2—3 WEEKS
DELIVERY
FULL HANDOFF
SUPPORT
30 DAYS
OPTIONAL POWER-UP
We watch the pixels for you. When something breaks (and it will), we fix it before your next reporting cycle.
Light-touch monitoring. Every 90 days we audit the pixels, flag anything broken, and refresh the dashboards. For teams that want the build to stay healthy without a monthly retainer.
+$1,500
/ quarter
The next layer of tracking accuracy. We host a server-side GTM container, route your most important events through it, and bypass ad blockers, ITP, and the signal loss iOS 14 caused. Adds 30 to 50% recovered attribution on top of the standard build.
$3,000
/ ONE-TIME
For WHo
START IF
You spend more than $10k/month on paid media and can't trust the ROAS number.
You've changed agencies and inherited a broken setup.
You run an e-com store, a lead-gen site, or a SaaS plan and need conversions tracked right.
You've migrated to GA4 and something feels wrong.
SKIP IF
You're under $1k/month in ad spend. Use the platforms' native reporting until the spend justifies the build.
You don't have stakeholder buy-in to use the dashboards we build.
You're not ready to make decisions on data. If the numbers won't change how you spend, this isn't the time to build the system.
STOP SPENDING BLIND. START SEEING WHAT WORKS.
book a meeting
"craze is an absolute 10 out of 10 on ease to work with.”
Matt Van Itallie
CEO, Sema
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