They see you twice. First on their feed. Then in their DMs. That's why they answer.
LinkedIn Thought Leadership &
Outreach
PLAY
They see you twice. First on their feed. Then in their DMs. That's why they answer.
BOOK.
$3,000/MO
3 COMPONENTS
LIVE IN 7 DAYS
COLD OUTREACH WITHOUT A BRAND IS SPAM. A BRAND WITHOUT OUTREACH IS QUIET. YOU NEED BOTH.
WHAT THIS IS
Most agencies do one of the two. Either they post content and hope someone notices. Or they blast DMs and watch them go ignored.
We do both at once, to the same people. We write thought leadership in your voice, we boost it directly at your ICP, and we send those same people a personalized DM. By the time the message lands, they've already seen your face on their feed.
Familiarity built before contact. That's why this works.
FIVE PIECES. ONE SYSTEM.
PIECE 01
We ghostwrite thought leadership in your voice. 3 to 5 posts per week. Founder-led, opinionated, designed to make your ICP stop scrolling.
The catch:
We need 1 hour of your time per week. Interviews are how we capture your voice. No interviews, no content that sounds like you.
PIECE 02
The same content gets paid promotion, targeted directly at your ICP list. Your prospects see your post in their feed before you've ever messaged them.
PIECE 03
Automated, personalized outreach to the exact same ICP. Real Sales Navigator filters, real research. They've already seen the content. Now they get the message.
Results
Chris Lambrou
CMO
Benny Rubin
CEO
"Before craze&friends, our growth setup was a disorganized mess of individual vendors taking up all my time. They stepped in, structured our entire system, ran data-driven tests, and generated significant traction. They took us from one level of growth directly to the next."
"We started with a small project two years ago, and it quickly expanded into a full retainer across brand building, design, and marketing. craze&friends consistently delivers more than you expect. They are a trusted partner you can count on whenever you need fast execution or strategic advice."
REASONS WHY
Prospects respond to faces they recognize. Content + boost makes you the recognized face before the DM lands.
One target list. Two impressions. The math compounds: reply rates double when content lands first.
Posts written in your voice. Your name. Your point of view. We don't post anything that doesn't sound like you.
We use the tools. But every first line is researched. No “I came across your profile” openers. Ever.
Connects, replies, meetings booked. You see the pipeline forming as it forms.
One framework, three intensities.
Pick the speed you want to move at.
MONTHLY PLAYBOOK
Content written. Content boosted. Outreach sent. All targeted at the same ICP, so prospects see you before they hear from you.
3 to 5 ghostwritten posts/week
Founder voice, your point of view
Hooks, structure, CTAs handled
Profile optimization included
Paid promotion of your content
Targeted at your ICP list
Same audience used in outreach
Impressions stack across channels
1 LinkedIn account (founder)
Up to 500 personalized DMs/mo
Sales Navigator targeting
Reply triage in 4 hours
Weekly dashboard
Reply rates, meetings booked
Pipeline value tracked
STARTS AT
$3,000
/ MONTH
LIVE IN
7 DAYS
IMPACT
30—45 DAYS
MINIMUM
3 MONTHS
OPTIONAL POWER-UP
Run outreach from a second team member's account. We onboard the profile, write in their voice, and run the same content + boost + outreach loop. Each additional profile is billed at 50% of the base plan.
+$1,500
/ MONTH
No team member to volunteer? Use one of ours. We set up a real LinkedIn profile with the name, surname, and position of your choice — then run the full playbook through it. Fully documented in our brand guidelines.
+$1,500
/ MONTH
WHO IT'S FOR
START IF
You sell B2B and your buyers are on LinkedIn.
You're willing to put your name on the content we write.
You can give us 1 hour a week for interviews. That's how we capture your voice.
You want founder-led pipeline without hiring SDRs.
SKIP IF
Your buyers aren't on LinkedIn (DTC, hospitality, local services).
You don't have 1 hour a week to talk to us. Without it, the content won't sound like you, and the whole system breaks.
You want anonymous mass-blast templates. We don't do that.
You can't dedicate 30 minutes a week to reviewing replies.
They SEE YOU FIRST. THEN THEY ANSWER.
book a meeting
"craze is an absolute 10 out of 10 on ease to work with.”
Matt Van Itallie
CEO, Sema
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