CAC LTV Ratio Calculator
Lifetime value, acquisition cost, the ratio between them and how long payback takes.
CAC LTV
Ratio Calculator
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Find out whether your marketing pays for itself. See what a customer is worth, what one costs, and how fast it comes back.
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LTV
Total Annual Recurring Revenue (ARR, $)
Total Number of Customers
Gross Margin (%)
Annual Churn Rate (%)
Average Revenue Per Account (ARPA)
$0
Contribution Per Customer
$0
Customer Lifetime Value (LTV)
$0
CAC
Sales Team Headcount
Average Salary/Employee (Annual,$)
Marketing Team Headcount
Average Salary/Employee (Annual,$)
Marketing Campaign Costs
Total New Customers (Annual)
Sales Team Salaries Total
$0
Marketing Team Salaries Total
$0
Customer Acquisition Cost (CAC)
$0
LTV/CAC Ratio
0.0
CAC Payback Period (months)
0.0
FAQ
Common questions
What is a good LTV to CAC ratio?
+
3 to 1 is the common benchmark for SaaS. Under 1 to 1 every new customer loses money, and well above 5 to 1 usually means growth is underfunded.
Why include salaries in CAC?
+
A CAC built from ad spend alone hides most of what a customer costs. Salaries for the people who sell and market are part of the acquisition cost.
What payback period is healthy?
+
Under 12 months is strong for SMB SaaS, and enterprise deals often run 18 to 24. The longer the payback, the more cash you need upfront to grow.
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